HARD Fest Founder Gary Richards Announces Apology for the HARD Summer Trailer
HARD Fest founder and owner Gary Richards issues an apology statement in an attempt to justify the message behind the controversial and uncomfortable HARD Summer trailer a week after its release.
It seems like men having boobs are all fun and games until it offends the viewing eyes of the public. The trailer received a lot of negative backlash after making a risky attempt to tackle the subject of sexism in the EDM industry. Richards, who founded HARD in 2007, collected some criticism last year for only having four females on the lineup increasing the number to 26. The video tries to be comical and shows male DJs with breasts implants in a skit that is satirical for having more female DJ performers. However, the point came off more offensive than funny. In case you missed it, the video is below.
“Here at HARD Events we are here for everyone,” said Richards. “The HARD SUMMER trailer was created as a satirical piece to raise consciousness at a time when equality issues are of utmost importance. Our goal is to promote good music and we are trying to give women more of a platform at our festival.”
It was filmed and directed by Agata Alexander, who has been in charge of the filmography of HARD trailers since 2012 and played a vital role in its vision.
“My intentions here were only to help, not offend anyone,” Richards said in supporting Agata’s vision and message. “I understand that she does not speak for all women and how people could be upset by the trailer. There is always a risk of misinterpretation when satire is used, but we felt it was right to let her express herself and have creative control over the piece. We want to extend a sincere apology to those who were offended.”
Although Richards is regretful for its offensive content, he remains persistent that his intentions were for the greater good and stands by releasing it in order to spark discussion for a change.
“We hope the conversations started by this piece bring the change we intended and we will continue to be a champion for Women’s rights within our community and world at large.”
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