Justin Bieber and Jack U Music Video is Finally Here

Justin Bieber and Jack U Music Video is Finally Here

Development of the project was centered around participation from fans and upcoming artists – they were invited to an open gallery, where they would treat stills of Bieber as their canvases. As flocks came to make their mark on the video, this process too was documented. The final video for “Where Are Ü Now” is a portrayal of both the fans’ involvement and those results.

“We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.” – JACK Ü

Check out the innovative and engaging video below