Martin Garrix Teams Up with 7UP for “Concert for the Deaf”

Martin Garrix Teams Up with 7UP for “Concert for the Deaf”

Martin Garrix recently teamed up with 7UP to present an event unlike any other. In cooperation with Fake Love, Martin Garrix and 7UP created a concert for the deaf that utilized a variety of features to give participants the experience of feeling their music.

Attendees were treated to walls covered in speaker cones that they could feel and interact with, as well as padded flooring that vibrated throughout the body. Visuals were paired to water experiments that the music itself brought to life, creating a completely seamless audio/visual experience. Some attendees were also fitted with backpack systems that conveyed bass throughout the body.

Many who attended had been deaf since birth, and this was the first kind of experience built around their needs to such an extent. Check out the video below.

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