Zedd and Lionel Messi New Gatorade Commercial

Zedd and Lionel Messi New Gatorade Commercial

We are beginning to see an increase with major brands teaming up with EDM artist. Just recently we have seen collaborations from Avicii & Volvo establishing a new partnering to watching the “Major Lazer” cartoon series on FXX, and now most recently  Gatorade is on board, providing their audience along with electronic dance music lovers a new promotional campaign which features the soccer football icon Lionel Messi of FC Barcelona showcasing his skills to the soundtrack, provided by Zedd.

Gatorade will debut the TV commercial on May 11 which will be titled “Fuel the Fire,” the commercial displays a live action sequence that shifts between Lionel Messi, James Rodriguez showcasing some of the best in international football. Both videos will feature Zedd’s new track from his sophomore album, True Colors. The song, entitled Addicted To A Memory.

Check out the long cut below, and more on the Gatorade Football YouTube.

Zedd took to Twitter to tease a “huge announcement” coming May 11 making the day a huge one for fans. He’s urging fans to follow ZeddTCT.com in order to hear it first. The video he posted it alludes to a large crowd and some of his intense music. As of right now there is no solid news but fans can expect something pretty big to come as ZeddCTC’s countdown continues to tick. –