Apple, the tech giant known for its innovative products, is reportedly venturing into the world of search engines. According to sources, the company is planning to introduce its internal search engine, codenamed “Pegasus,” to its App Store and other applications.
Leading this ambitious project is former Google executive John Giannandrea, who heads Apple’s search team. The team is diligently working to integrate Pegasus more deeply into Apple’s operating systems, including iOS and macOS. To enhance the search engine’s capabilities, Apple may even harness the power of generative AI tools.
This latest development follows Apple’s introduction of Business Connect last year, which aimed to strengthen the company’s information database with comprehensive details regarding business hours and locations. With this move, Apple seems to be positioning itself as a potential competitor to search engine giant, Google.
Despite not yet being as powerful as Google’s search engine, Apple’s already flourishing App Store ads business, as well as other applications like Apple News and Weather, could lay a solid foundation for the success of their search engine launch. These existing platforms serve as valuable assets for Apple to expand its search capabilities and provide users with a seamless search experience.
Interestingly, Apple’s foray into the search engine realm may not be too far off. While an official launch date has not been confirmed, sources indicate that the company’s move could happen sooner rather than later. This suggests that Apple is eager to capitalize on the continually growing demand for search engine services.
As Apple’s Pegasus slowly takes flight, it is clear that the company is not content with limiting itself to hardware and software innovations alone. By delving into the search engine space, Apple is positioning itself as a multifaceted tech company, ready to cater to all its users’ needs. With the expertise of industry veteran John Giannandrea and the strong foundation of its existing applications, Apple’s search engine endeavor holds great promise and anticipation for the future.
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