President Joe Biden recently signed legislation that could potentially ban TikTok in the U.S., a move that has drawn criticism from some avid users of the popular social media platform. Despite his campaign’s previous embrace of TikTok and collaboration with influencers to reach younger voters, Biden’s support for the ban has raised eyebrows.
TikTok has become a primary news source for a third of Americans under the age of 30, making it a crucial platform for reaching young voters. However, opponents of TikTok have voiced concerns about Chinese ownership and influence over American narratives and user data, leading to calls for a ban.
Former President Donald Trump also attempted to ban TikTok during his time in office, but has since come out against a ban. Despite the potential repercussions of the ban, the Biden campaign is continuing to work with TikTok influencers to connect with voters.
There are concerns that the TikTok ban could impact Biden’s standing with young voters, whose approval of his job as president has declined. Some influencers who have been critical of Biden’s policies claim they are no longer invited to personal events with the administration.
The Biden campaign has paid influencers for specific content, but does not believe the TikTok ban will have a major impact on Election Day. However, young voters’ frustration with the Biden administration on various issues, along with the TikTok divestment legislation, could potentially pose political problems for President Biden in the future.
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