Iconic toy store chain Toys “R” Us is making a spectacular comeback after filing for bankruptcy six years ago. The parent company, WHP Global, recently made an announcement that Toys “R” Us will be opening up to 24 flagship stores across the United States in the coming year.
That’s not all – Toys “R” Us is also expanding its presence in other sectors by partnering with Go! Retail Group to open shops in airports and on cruise ships. The first airport shop is set to open in early November at Dallas-Fort Worth International Airport.
Yehuda Shmidman, chairman and CEO of WHP Global, expressed enthusiastic optimism about the future of Toys “R” Us. He stated that the company is experiencing rapid growth and is actively venturing into new territories.
This bold comeback announcement serves as a testament to the enduring strength of the Toys “R” Us brand. Despite facing bankruptcy in the past, the toy giant has managed to reposition itself and attract a new wave of customers.
With the opening of these flagship stores, Toys “R” Us aims to recapture the hearts of children and parents alike across the country. These stores will provide a wide selection of toys, games, and educational products that have made the brand so popular throughout the years.
Additionally, the partnership with Go! Retail Group will allow Toys “R” Us to reach customers in unconventional locations. By opening shops in airports and on cruise ships, the company hopes to offer travelers a convenient and exciting shopping experience.
The reemergence of Toys “R” Us is being eagerly anticipated by toy enthusiasts and industry experts. The brand has left an indelible mark in the toy industry, and its return is seen as a positive development for the industry as a whole.
Toys “R” Us is poised to make a strong comeback, leveraging its brand recognition and reputation for providing quality toys. As the year progresses, consumers can look forward to the reopening of flagship stores and the exciting new ventures by Toys “R” Us in airports and on cruise ships.
