In a move aimed at expanding access to its premium content, FT.com is offering a trial period during which users can enjoy complete digital access to its platform. The trial provides access to all content from the Standard Digital and Premium Digital packages.
While the Standard Digital package offers access to global news, analysis, and expert opinions, the Premium Digital package boasts additional features such as access to the premier business column, Lex, and 15 curated newsletters covering key business themes.
A key selling point of this trial period is the flexibility it offers users. They have the freedom to change their subscription plan at any time during the trial. By visiting the “Settings & Account” section of the website, users can easily switch between plans, tailoring their experience to their specific needs.
Those who fail to take any action at the end of the trial period will be automatically enrolled in the premium digital monthly subscription plan, which costs $69 per month. However, users can save costs by switching to a different plan at any point during the trial period. By visiting the “Settings & Account” section, users can reduce their subscription fees.
A particularly attractive option at the end of the trial is the opportunity to save 20% on premium access by opting for an annual payment plan.
For users who may feel that the premium offering is unnecessary, there is the option to downgrade to the Standard Digital plan. This plan still provides a robust journalistic offering, ensuring that users can continue to enjoy quality news content.
It is important to note that any changes made to the subscription plan will not take effect until the end of the trial period. This means that users can retain full access to FT.com for four weeks, even if they choose to downgrade or cancel their subscription.
This trial period is a great opportunity for users to explore the premium features offered by FT.com without committing to a long-term subscription plan. With flexible options and valuable content, FT.com aims to cater to the diverse needs of its audience.