Samsung is reportedly considering bringing back the Exynos chip for its Galaxy S lineup in 2024, according to industry rumors. However, it seems that the upcoming Galaxy S24 Ultra will buck the trend and be exclusively powered by the Snapdragon 8 Gen 3 chipset worldwide.
The decision to revert back to the Exynos chip comes after the success of the Galaxy S23 Ultra, which also exclusively used the Snapdragon chip. The S23 Ultra was a best-seller for Samsung in the first half of 2023, indicating that the Snapdragon chip had a positive impact on sales.
However, while the base and Plus models of the Galaxy S23 benefited from the chip exclusivity, they failed to make it to the top-10 list of best-selling phones during that period. This may be due to the preferences of some fans who favor Snapdragon over Exynos, making it a challenge for Samsung to return to its previous two-chipset strategy.
It is anticipated that the Galaxy S24 and Galaxy S24+ will follow a similar pattern, with the Exynos 2400 chip being utilized in some markets, while the Snapdragon 8 Gen 3 will be used in others. This strategy allows Samsung to cater to the preferences of different regions and potentially boost sales.
The Exynos 2400 chip is said to boast impressive specifications, including 10 CPU cores and twice as many GPU cores as its predecessor. This should result in improved performance and enhanced graphics capabilities for the Galaxy S24 series.
On the other hand, the Snapdragon 8 Gen 3 “for Galaxy” chip will feature eight CPU cores, with some cores clocked higher than the standard version, ensuring powerful processing capabilities.
As the tech industry awaits the release of the Galaxy S24 lineup, it remains to be seen whether Samsung’s decision to offer different chipsets will be a successful strategy. With fans divided between Snapdragon and Exynos, the South Korean company must take a measured approach to satisfy its diverse customer base. Regardless, the Galaxy S24 is anticipated to offer cutting-edge technology and an unrivaled user experience when it hits the shelves next year.
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